Mobile Market Share for Quarter Ending July 2012

ComScore has offered up its latest numbers looking at mobile subscriber market share for the mobile phone industry during the last three months ending in July 2012. To conduct the study, the company surveyed over 30,000 U.S. mobile subscribers.

OEM Market Share



Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.4 percent share. Apple continued to gain share in the OEM market, ranking third with 16.3 percent of mobile subscribers, followed by Motorola with 11.2 percent and HTC with 6.4 percent.

Smartphone Platform Market Share



Google Android ranked as the top smartphone platform with 52.2 percent market share (up 1.4 percentage points), while Apple's share increased 2 percentage points to 33.4 percent. RIM ranked third with 9.5 percent share, followed by Microsoft (3.6 percent) and Symbian (0.8 percent).

Mobile Content Usage



Downloaded applications were used by 52.6 percent of subscribers, while browsers were used by 51.2 percent. Game-playing was done by 33.8 percent of the mobile audience, while 28.3 percent listened to music on their phones.

Source: Comscore