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Apple's three new Genius TV ads

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Apple's new 30 second TV ads for NBC's coverage of the London 2012 Olympics opening ceremony.

Apple - Mac - TV Ad - Mayday

An Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.



Apple - Mac - TV Ad - Labor Day

An Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto.



Apple - Mac - TV Ad - Basically

An Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.


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