Twitter rolled out a major redesign that revamps some of its biggest features and includes new apps for iOS and Android, in a bold attempt to make itself more relevant--not to mention more attractive to advertisers.
The main idea behind the redesign is to fundamentally change how users will access their most important tweets and the most significant information they convey. For instance, Twitter has decided to link its service to the notion of "home," and to try to rebrand the hashtag--one of its users' most ingenious inventions--as the "discover" tool.
At the same time, Twitter is launching its first branding pages in an attempt to steal some of Facebook's thunder with advertisers.
With the moves today, Twitter is making it clear that it wants users' experiences to be the same, regardless of where they access "Home." That means that users should be able to see all the same information, via Home, on their computer or their mobile device--iPhone or Android. Twitter said that it will be rolling out the changes to its Web site over "the next few weeks," although it appears some users are already seeing them, but that users of its new mobile apps will see the redesign immediately.
http://www.youtube.com/watch?feature=player_embedded&v=0qqDy5BmYKE
Via: Cnet