ARM CEO Warren East said that ARM-based tablets and other devices based on Windows 8 will be superior both to Android tablets and to Windows 8 devices that will run on Intel-type platforms.
East said that Android tablet sales so far have been disappointingthough, to be fair, Android-based tablets have steadily eaten away at Apple's iPad market share. Perhaps East is surprised that Android hasn't already overrun Apple, as has been the case in the smartphone market.
But East is upbeat about Windows 8.
"Consumers are familiar with Microsoft, and very familiar with Windows, and they're less familiar with an Android environment," he said. "Microsoft has an awareness advantage with consumers that the Android folks didn't have. It's up to Microsoft how well they're going to exploit that advantage. But I think that's a fundamental difference."
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